Sportigan
In this loyalty club universe, the management has options to connect with customers as well as stores to create content for their local customers.
Sportigan, a Danish sporting goods chain with 35 stores around the country, has a vision that goes beyond selling equipment. Their efforts are deeply rooted in the values of the local communities and supporting their teams and families. This focus comes with a challenge: maintaining the overall brand identity, and empowering the individual locations to connect with their follower base, on a digital channel.
Quick Info’s multi-location system built a bridge over the gap between Sportigan’s brand and its local communities. The headquarters can efficiently create and distribute brand-consistent content, ensuring the main value in their message across all 35 stores. As an extra step aligned with their identity, local stores gain the flexibility to personalize content to their specific customer base. This creates deeper connections between the stores and the customers and allows Sportigan to focus on the unique needs of each community.
Targeted SMS campaigns can be designed for specific local clubs, promoting those relevant products and ensuring a sense of local connection.
Finally, all member data integrates with Sportigan’s existing CRM system using primary e-mail addresses, providing a cross-view of their customer base. This empowers Sportigan to give an extra touch to the customer experience across all points, from local stores to targeted marketing campaigns.
The success of Sportigan’s local engagement strategy is supported by the strong partnership with Quick Info. Regular meetings and open communication ensure Sportigan gets the most out of the multi-location system.
- Flexibility for Local Stores: The system allows individual stores to tailor content, offers, and news to their specific customer base.
- Targeted SMS Campaigns: Local stores can launch SMS campaigns promoting specific products to relevant customer groups.
- Member Data Integration: Member data is collected and integrated with the CRM system, allowing for personalized marketing.
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